Following the regional launch of NISMO brand and vehicles last October 2015, Nissan has announced that they will open the world’s first ‘NISMO Corner’ – an in-showroom display area dedicated to NISMO products – in Dubai, UAE.
Six other Nissan dealerships across the GCC will also have dedicated NISMO Corners. In Dubai, the NISMO Corner will be seen at Arabian Automobiles’ Deira showroom, with Al Masood Automobiles’ Khalidya Showroom featuring the NISMO Corner for Abu Dhabi customers. Customers in Qatar can get the NISMO Corner experience at the Salwa Road showroom of Saleh Al Hamad Al Mana Co., and Suhail Bahwan Automobiles’ Qurum showroom will showcase the this in Muscat, Oman.
Meanwhile, NISMO will be served by three dealers in Saudi Arabia, including Petromin’s Jeddah showroom at the Auto Mall and two corners will be at the Alissa Automobiles Company in Jeddah (Madinah 2) and Riyadh (Exit 4).
All NISMO Corners will have elevated display areas in white red accents and include merchandise space near the display vehicles. Each display allows customers to interact with the vehicle, with dedicated NISMO sales advisors by their side for assistance.
NISMO’s first model that sold in the region was the Patrol NISMO, which went on sale in March 2016. We expect the GT-R and 370Z to follow.
For more info on NISMO products, check out http://www.nismo.co.jp/en/
