One of the largest Porsche Centres in the world has just opened its doors on Sheikh Zayed Road, Dubai, U.A.E. This new centre is truly a state-of-the-art dealership that costed AED 144 million to build and has a staggering 49 Porsche cars on display across three levels.
The new showroom is set on a sprawling 5,318 sq.m. with a total built-up area of 21,711 sq.m. – this includes a roof-top terrace, Porsche Exclusive Flagship Dealer Fitting Lounge, Porsche Driver’s Selection Boutique store and valet parking for all customers and guests. The Service Centre will also house 14 work bays and three new Dialog Bays.
The facility is also equipped with Porsche’s new digitalization concept, which converts video screens in the showroom to a point of sale screen, delivering key information to customers wherever they are in the building.
Additional new attractions in the showroom include a Tequipment Corner, displaying the latest personalisation and customisation offerings for post-production Porsche vehicles; the Porsche Brandspot, an interactive display providing customers insight into the history of Porsche, a racing simulator replicating the experience of a Porsche on the race track and the Carrera Café, located on every level of the showroom.
An exclusive 918 Spyder owned by HH Sheikh Mansoor Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai International Marine Club will be displayed for a short time. That’s worth having a peek at! It also features a Classic Corner, showcasing the history of Porsche brought to life with a range of vintage vehicles including a 1986 original Porsche 959 and a 911 GT1 Straßenversion, one of only 19 models ever produced; both available to see for a limited time courtesy of Mohammed Ben Sulayem, President of the Automobile and Touring Club of the UAE.
//Now, who thinks the showroom looks better in the night?
