Cadillac celebrated their collaboration with renowned Jordanian designer Nafsika Skourti at the launch of her latest collection in the capital of Jordanian, Amman. At the exclusive VIP event, the designer also revealed a Cadillac inspired piece to be showcased on the global design stage.
Nafsika Skourti stated, “Fashion ultimately is about so much more than just clothes. It’s about the story, the humor, and the imagination. Cadillac has a strong grasp on what luxury truly is, and it’s great to be working with another brand whose values perfectly align with ours.” “The piece was inspired by life. As a female-led brand, we really understand the times when an outfit has to multitask – something all women do, so it only makes sense that their wardrobes are in line with their lifestyle,” she continued.
As part of the collaboration, a specially commissioned Cadillac inspired piece was disclosed. Made in a bright red, it is a satin back crepe top and trouser ensemble, reflecting the luxury look and feel of Cadillac. The top is a halter neck with a low back, with cropped trousers that flare at the ankle.
Skourti said “Worn together they give our client a fabulous alternative to a dress, but she is also able to wear the top with jeans and dress it down, or pair the pants with a funky pair of heels and a sweater.”
Nadim Ghrayeb, Regional Sales and Marketing Manager, Cadillac Middle East commented on the partnership: “People who personify Cadillac are the ones who dare greatly, look at the world differently and always try to do something out of the ordinary to become extraordinary, this is why this collaboration was a natural and instant fit for us. What Nafsika has done with her talent over the past three years has been incredible and we are honored to be a part of one of the Middle East’s brightest talent’s journey and launch her latest collection in Amman.”
Cadillac has spent years supporting established and emerging designers from around the globe, like the multi-seasonal partnership with the Council of Fashion Designers of America (CFDA) in support of the first-ever New York Fashion Week: Men’s in 2015. The luxury brand has also been working with acclaimed fashion designers Public School that debuted its Pre-Fall collection in Dubai, United Arab Emirates, in line with the launch of the all-new Cadillac XT5 crossover vehicle.
Nafsika Skourti’s design concept is the embrace of glamour and anti-glamour; employing raw, bold and modern imagery to communicate its brand. Marrying masculinity and femininity, the designs translate to beautifully crafted garments, making use of custom developed fabrics and techniques. In 2012, Nafiska graduated from Central Saint Martins and launched her first collection ‘9 to 5’ in Paris in September 2014.
You can find Nafsika Skourti online via the links below:
Instragram page nafsikaskourti
In our opinion, the outfit looks flowing and fabulous, but the model’s pose in the picture is awkward and Cadillac…its ‘plain Jane’ and not ‘plane Jane’. But the overarching theme and how Cadillac markets their products while empowering local talent is commendable. Kudos Cadillac!
