There is good news for all the sports car enthusiasts and Audi aficionados in the Middle East. Audi has opened doors to first stand-alone showroom dedicated to Audi’s new performance brand, Audi Sport.
The new Audi Sport Center which is located in Al Sawari Tower A on the Corniche Road in Abu Dhabi, UAE, will be home to the Audi Sport RS and R models only, and will offer the complete Audi exclusive experience, enabling customers to fully customize their Audi Sport models.
This year seven other Audi dealerships in the region will become official Audi Sport dealers. The name Audi Sport was chosen because it allows the German luxury manufacturer company to capitalize on its successful racing heritage.
The Audi Sport brand ambassador, and nine-times Le Mans winner Tom Kristensen was present at the event after starting the day’s milestone launch by taking to the track at Dubai Autodrome in the Audi Sport R8 LMS race car.
